HYBE Latest — October 23, 2026
Selected October 23 updates: &TEAM announced four themed café locations and a Shinjuku campaign; BOYNEXTDOOR’s Universal Studios Japan video was published; and ILLIT announced BREAK EVEN retail events and merchandise preorders.






At a glance
- Selected HYBE updates for October 23
- Today’s selected updates cover upcoming &TEAM events, a BOYNEXTDOOR video published on October 23, and two ILLIT announcements tied to ‘BREAK EVEN’.
- &TEAM announces four themed cafés
- &TEAM announced THE WOLF BUTLERS cafés at four locations: BOX cafe&space LUMINE EST SHINJUKU 1 from November 12 to December 13, 2026; SHIBUYA109 Shibuya from December 10, 2026, to January 31, 2027; KITTE OSAKA 1 from December 3, 2026, to January 17, 2027; and Global Gate Nagoya 1 from December 3, 2026, to January 11, 2027.
- BOYNEXTDOOR posts a USJ video
- BOYNEXTDOOR’s Universal Studios Japan-themed video was published on October 23, 2026, at 22:00 KST.
Here are selected HYBE-related updates verified for October 23, 2026 (KST). Upcoming event and shipping dates are kept separate from the day’s news.

Selected HYBE updates for October 23
Today’s selected updates cover upcoming &TEAM events, a BOYNEXTDOOR video published on October 23, and two ILLIT announcements tied to ‘BREAK EVEN’. The event dates and planned merchandise shipping are future schedule details, not additional news from the October 23 window.

&TEAM announces four themed cafés
&TEAM announced THE WOLF BUTLERS cafés at four locations: BOX cafe&space LUMINE EST SHINJUKU 1 from November 12 to December 13, 2026; SHIBUYA109 Shibuya from December 10, 2026, to January 31, 2027; KITTE OSAKA 1 from December 3, 2026, to January 17, 2027; and Global Gate Nagoya 1 from December 3, 2026, to January 11, 2027.
A separate SWEET ESCORT campaign at LUMINE EST Shinjuku is scheduled for November 12–December 25, 2026, with campaign visuals and a sticker giveaway. The notice describes planned commercial events and does not announce artist attendance. Reservations are scheduled to open October 26, 2026; the notice lists a ¥990 reservation fee, including a ¥110 system fee per ticket.

BOYNEXTDOOR posts a USJ video
BOYNEXTDOOR’s Universal Studios Japan-themed video was published on October 23, 2026, at 22:00 KST. Its description credits Universal Studios Japan for filming cooperation and says the food and merchandise shown were on sale at the time of filming; it does not give the recording date or establish current availability.

ILLIT sets BREAK EVEN retail events
ILLIT’s ‘BREAK EVEN’ lucky-draw promotion is scheduled to begin October 27, 2026, through participating Tower Records, HMV and Amazon.co.jp channels, while supplies last. Each eligible CD purchase receives one random event photocard; shoppers cannot select the design. Eligible HMV and Amazon online orders must use the designated promotion pages.
Displays are scheduled at Tower Records Shibuya from October 27 to November 1, and at Tower Records Umeda NU Chayamachi and HMV&BOOKS SHIBUYA from October 27 to November 2, 2026. The notice says display dates may change.

ILLIT opens BREAK EVEN merch preorders
ILLIT’s ‘BREAK EVEN’ official merchandise preorders are scheduled to start October 26, 2026. The lineup includes keyrings, long-sleeve shirts, a fabric bag and stationery; item-specific purchase limits and limited stock apply. Shipping is planned to begin in mid-December, and this offer ships within Japan.
The notice describes a random photocard benefit for each ¥6,500 spent in a single purchase, excluding shipping and fees. Designs cannot be chosen, benefits are subject to availability, and a complete set is not guaranteed.

Key dates ahead
The next scheduled dates are ILLIT merchandise preorders on October 26 and its retail promotion on October 27. &TEAM’s first café and the LUMINE EST Shinjuku campaign are scheduled to begin November 12. Separately, BOYNEXTDOOR’s USJ video was published on October 23; that publication date does not establish when it was filmed.
Watch the HYBE latest roundup
Read the video summary
Here’s your roundup covering October 23, 2026 news. We’re checking in with &TEAM, BOYNEXTDOOR and ILLIT. &TEAM announced four cafés, with Shinjuku opening November 12. Its separate Shinjuku campaign runs November 12 to December 25. BOYNEXTDOOR’s October 23 video features Universal Studios Japan. The park is credited for filming cooperation. ILLIT’s BREAK EVEN retail promotion starts October 27 in Japan. Eligible CDs receive random photocards, while supplies last. Designated promotion pages are required for HMV and Amazon online orders. ILLIT’s Japan-only merchandise preorders start October 26, with limited stock. Shipping is planned from mid-December. Check the original notices for store dates, eligibility and purchase limits.


